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| project: emagineloans.com
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| eMagine Loans leverages web technology to support
an almost instant turnaround for home loan applications.
The sites' goal for the user to fill out an application
demanded multiple points in the design leading to the loan
application.
The design was made extremely simple and clean, so as not
to hinder the user from grasping the difficult topic of
home loans, although it is both bright and colorful.
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| Site goal defined: |
| The loan application
process can be difficult, discouraging potential clients
to apply. Using proven information architecture, we
made it just about impossible for the user to get confused
and not end up on the loan-app page. Application rates
jumped after this simple new design was implemented. |
-Bill
Palmatary, Czar
Bill Palmatary Design |
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